AXE Effectp

Unable to attract even a single girl, frustrated man sues AxeNew Delhi. In what could prove to be a major marketing and legalembarrassment for Hindustan Unilever Limited (HUL), a 26-year-old manhas filed a case against the FMCG company, which owns the Axe brand ofmen grooming products, for 'cheating' and causing him 'mentalsuffering'. The plaintiff has cited his failure to attract any girl atall even though he's been using Axe products for over seven years now.Axe advertisements suggest that the products help men in instantlyattracting women.Vaibhav Bedi, the petitioner, also surrendered all his used, unused andhalf-used deodorant sprays, perfume sticks and roll-ons,anti-perspirants, aftershaves, body washes, shampoos, and hair gels tothe court, and demanded a laboratory test of the products and narcoticstest of the brand managers of Axe. Vaibhav was pushed to take this stepwhen his bai (maid) beat him with a broom when he tried to impress herby appearing naked in front of her after applying all the Axe products.No girl ever asked Vaibhav to call her"Where the fuck is the Axe effect? I've been waiting for it for overseven years. Right from my college to now in my office, no girl everagreed to even go out for a tea or coffee with me, even though I'm surethey could smell my perfumes, deodorants and aftershaves. I alwaysapplied them in abundance to make sure the girls get turned on as theyshow in the television. Finally I thought I'd try to impress my lonelybai who had an ugly fight with her husband and was living alone for overa year. Axe effect my foot!" Vaibhav expressed his unhappiness.Vaibhav claims that he had been using all the Axe products as per thecompany's instructions even since he first bought them. He argued thatif he couldn't experience the Axe effect despite using the products asdirected, either the company was making false claims or selling fakeproducts."I had always stored them in cool and dry place, and kept them away fromdirect light or heat. I'd always use a ruler before applying the sprayand make sure that the distance between the nozzle and my armpit was atleast 15 centimeters. I'd do everything they told. I even beat up my5-year-old nephew for coming near my closet, as they had instructed itto keep away from children's reach. And yet, all I get is a broombeating from my ugly bai." Vaibhav expressed his frustration.Vaibhav claims that he had to do go a lot of mental suffering and publichumiliation due to the lack of Axe effect and wants HUL to compensatehim for this agony. An advocate in Karkardooma court, who happened tomistake Vaibhav for some deodorant vendor when he entered the courtpremises with all the bottles, has now offered to take up his case inthe court. HUL has been served a legal notice in this regard.HUL has officially declined to comment on the case citing the subject tobe sub judice, but our sources inform that the company was worried overthe possible outcomes of the case. The company might argue that Vaibhavwas hopelessly unattractive and unintelligent and didn't possess thebare minimum requirements for the Axe effect to take place. OfficiallyHUL has not issued any statement, but legal experts believe that HULcould have tough time convincing the court."HUL might be tempted to take that line of argument, but it is veryrisky. There is no data to substantiate the supposition thatunattractive and unintelligent men don't attract women. In fact some ofthe best looking women have been known to marry and date absolutelyghoulish guys. I'd suggest that the company settles this issue out ofcourt." noted lawyer Ram Jhoothmalani said.